SUMMARY
Leading the shift from traditional production to AI-driven creative systems.
15+ years of experience across advertising and visual production, specialising
in building scalable image and video pipelines using generative AI. Combines
creative direction with production thinking to deliver faster, consistent and
high-quality outputs across brands.
CORE EXPERTISE
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Generative AI Systems
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AI-driven Content Production
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Creative Technology
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Art Direction
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Campaign Leadership
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Visual Systems Design
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AI Video & Image Pipelines
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Prompt Engineering
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Production Optimization
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Creative Operations
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Team Leadership
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Cross-functional Collaboration
Buse Aksaç
Lumi Fin
PROFESSIONAL EXPERIENCE
Havas Worldwide Istanbul
Head of Art & Creative AI | Sep 2024 – Apr 2026
Lead creative production across campaigns and brands
Implement generative AI workflows across image and video production pipelines
Develop and adapt AI-supported production methods according to project needs
Contribute to internal AI adoption through training, experimentation, and practical implementation
Head of Art | Feb 2023 – Sep 2024
Led campaign development and visual direction across multiple brands
Managed creative teams and coordinated production processes
Worked across briefing, concept development, and execution phases
Art Lead | May 2022 – Feb 2023
Managed a team of designers and coordinated cross-team workflows
Supported presentation development and execution processes
Selected Clients:
Activia, Arçelik, Braun, Doritos, Ebebek, Opet, Pantene, Penti, Popeyes, Reckitt, Starbucks, Strepsils
CoBrand
Senior Art Director & Creative Group Head | Dec 2017 – Apr 2022
Led multi-brand campaign development and visual production across corporate and social platforms
Selected Clients: Turkish Aerospace, VakıfBank Sports Club, and Qatar France 2020
Makemake Game Studio
Game Designer | May 2021 – Oct 2021
Developed game mechanics, visual direction, and content systems for mobile projects
Patavat
Art Director | Jun 2016 – Oct 2017
Produced integrated campaign visuals across digital and offline channels for global brands
Selected Clients: Coca-Cola, Domino’s, Nutella, and Volkswagen
V for Viral
Art Director | 2015
Produced campaign visuals and social media content across digital platforms
25 Kare Production
Cartoonist | 2014 – 2015
Developed character-based visual content for television productions
Karbonat
Graphic Designer | 2013
Contributed to design and production workflows across multiple projects
TRT Music
Intern Motion Designer | 2011 – 2012
Produced motion graphics and visual assets for TV program
TOOLS
EDUCATION
Istanbul University
Journalism | 2012 – 2016
Printing and Publishing Technologies | 2011 – 2013
Aydın Doğan Communication High School
Radio, Television and Cinema | 2007 – 2011
CERTIFICATIONS
Havas University | 2023 – 2025
Understanding AI · Understanding Prompts · Generative AI by BETC · AI for Marketers
Havas AI Charter · Introduction to the Metaverse
Havas Prompt Academy | 2023 – 2024
Productivity · Creativity · Media · Art Direction · eCommerce
DaVinci Resolve Training – Editing & Color Grading | Feb 2023
Dikey Akademi
Color theory, media and timeline management, primary/secondary grading, tracking
Anima School | 2020
Game Design
PECO – Progetti Europei di Cooperazione | 2014
Photography and Journalism, Genova (Italy)